/Intervet Schering-Plough
- engaging vets and pet owners
Launch of a prescription only treatment for KCS, a condition which causes blindness among some breeds of dog. A clear communication campaign about the importance of early diagnosis was launched to veterinary professionals via trade advertising and direct mail. Equally important was communication to pet owners, so a consumer support pack was developed containing DVDs, sales promotion mechanic to encourage repeat purchase and details of a dedicated microsite with 'Top Tips' from pet owners and vets.
