Yonex UK – Event
TMA at the YONEX All England Open Badminton Championships
With world class history and heritage dating back to 1898, the YONEX All England Open Badminton Championships is held in the highest esteem – as the oldest and one of the most prestigious badminton events in the world – by the world’s best players and fans.
TMA are honoured to work with Yonex, helping to deliver this prestigious event – 2018 marking 35-years of Yonex partnering the tournament. The five-day badminton extravaganza was held at The Arena, Birmingham and attended by the world’s best badminton players and fans. The event was supported by trade shows, press conferences, team events. This year TMA were tasked with creating a completely new look and feel for the public and trade areas, different to anything we have done before, featuring Yonex stars on the graphics and keeping inline with the newly produced brochures.
All event planning, design and production, consumer and trade retail displays, graphic design and print, exhibition build, print advertising, brochures, photography, on-site client support and liaison, event wrap-up and de-brief, was managed and produced by TMA.
"Yonex has worked with TMA for many years on a UK and International level. TMA understand our marketing strategy and really get under the skin of our brand to deliver our message to the world. Whether it be our consumer newsletters, sale brochures, video shoots, new product delivery or one of our major events at home and abroad, TMA are second to none in terms of dedication, commitment, delivery and attention to detail." Dominic Bone - International Marketing Manager, Yonex
CLIENT : YONEX
PROJECT : ALL ENGLAND 2018 Trade and Consumer Event