Yonex International – Trade and Consumer Brochures
2018 Product Range
TMA have been designing and producing product brochures for Yonex Japan and Yonex UK for more than 12 years.
For the 2018 product range, TMA were tasked with creating a completely different look and feel for the badminton and clothing brochures. This radical change included the addition of player and product articles to help enhance the brochures and give them a dual purpose – not only would they be used as a sales tool for the distributors, but also as a lifestyle magazine for consumers.
TMA designed and artworked the brochures, researched and wrote all copy for the articles and coordinated the print production and dispatch with 14,000 copies being shipped globally. A separate English language version was printed with 8,000 copies being distributed in the UK, including 4,000 personalised copies being delivered for the sole use at the YONEX All England Open Badminton Championships 2018, in Birmingham.
The brochures are sized at A4, with a specialist PUR binding, silk text pages throughout and a matt lamination applied to the outer.
We are extremely proud of what we have achieved for Yonex and look forward to making a start on the 2019 collection!
"Yonex has worked with TMA for many years on a UK and International level. TMA understands our marketing strategy and really gets under the skin of our brand to deliver our message to the world. Whether it be our consumer newsletters, sale brochures, video shoots, new product delivery or one of our major events at home or abroad, TMA are second to none in terms of dedication, commitment, delivery and attention to detail." Dominic Bone - International Marketing Manager, Yonex
Client : Yonex
Project : 2018 brochures trade and consumer