Yonex – Event planning

TMA at the YONEX All England Badminton Championships

With world class history and heritage dating back to 1898, the YONEX All England Badminton Championships is held in the highest esteem – as the oldest and one of the most prestigious badminton events in the world – by the world’s best players and fans.

TMA are honoured to partner with Yonex, helping to deliver this prestigious event – 2017 being the 21st YONEX All England Open Badminton Championships. The five-day badminton extravaganza was held at the Barclaycard Arena in Birmingham and attended by the world’s best badminton players and fans. The event was supported by trade shows, press conferences, team events and for the first time, a behind the scenes video which included match footage and player interviews.

All event planning, design and production, consumer and trade retail displays, videography, press conferences (including celebrity guest speaker, David Garrido), social media, graphic design and print, exhibition build, digital advertising, print advertising, photography, on-site client support and liaison, event wrap-up and de-brief, was managed and produced by TMA.

We are incredibly proud of what we produced to make the event a success and look forward to doing it all again next year!

"Yonex has worked with TMA for many years on a UK and International level. TMA understand our marketing strategy and really get under the skin of our brand to deliver our message to the world. Whether it be our consumer newsletters, sale brochures, video shoots, new product delivery or one of our major events at home and abroad, TMA are second to none in terms of dedication, commitment, delivery and attention to detail." Dominic Bone - International Marketing Manager, Yonex



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Watch behind the scenes video here