Yonex – digital campaign

What’s in the news?

As part of our long-time partnership with Yonex, TMA is tasked with ensuring that all news, events, product launches and new innovations are communicated to the fans.

At least once a month, TMA copywrites, designs, produces and deploys newsletters across the three sports; Badminton, Tennis and Golf.

These newsletters include: teasing popular sporting events like the BWF World Badminton Championships, Super Series events, Golf and Tennis Opens and then following up with results, launching new products and including videos of player interviews and the product and announcing the welcome of new players into the Yonex family.

All email deployments are then followed up with Yonex via a campaign delivery report, where we analyse the results, what is working well and build on this to create a more successful campaign in the next deployment.

"Yonex has worked with TMA for many years on a UK and International level. TMA understands our marketing strategy and really gets under the skin of our brand to deliver our message to the world. Whether it be our consumer newsletters, sale brochures, video shoots, new product delivery or one of our major events at home or abroad, TMA are second to none in terms of dedication, commitment, delivery and attention to detail." Dominic Bone - International Marketing Manager, Yonex

Client : Yonex

Project : EDM

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