Yonex – Badminton racquet launch
Attacking from both sides with new DUORA Z-STRIKE
At the beginning of 2017, Yonex released a new badminton racquet; DUORA Z-STRIKE. As part of the product launch, TMA were tasked with arranging a photoshoot, filming a promotional launch video and producing a behind the scenes film.
With player endorsement key to the launch of any new product, we liaised with the management team for men’s singles player, BWF Ranked World No.3* and now 2017 World Champion, Viktor Axelsen, to create storyboards, a photography shoot list and arrange a convenient date to work with him as the product’s ambassador.
Armed with our trusted suppliers, the team flew out to film studios in Copenhagen, Denmark, where we set-up camp for the next 2-days. Under the guidance of Viktor and his management team, we constructed a stage that would allow us to film Viktor at the correct angles, capturing his world-renowned footwork and playing style.
In the days that followed, we worked around the clock to deliver an impactful and hard-hitting product launch video and informative behind the scenes film. Through TMA’s strong partnership with Yonex and their players, we were able to ensure a seamless delivery in producing, shooting and delivering the launch campaign.
*Correct as of 17 August 2017.
"TMA have helped Yonex to develop and strengthen our brand, especially for the global market. Whether TMA works on small or large projects for Yonex, they always look at the detail to help ensure we satisfy our consumers.
Yonex and TMA are good partners, are not afraid to push the boundaries and above all, work hard together.” Mariko Ikeuchi - Advertising and Publicity, Assistant Manager, Yonex
Clinet : Yonex
Project : Video and Photoshoot