Protexin – Print collateral
Putting a spin on it
Protexin is an innovative research based company that produces healthcare solutions for animals and humans. Protexin asked TMA to work on a particular campaign for Dasuquin, a joint supplement for dogs. They needed to help increase the market share and reposition the product.
TMA worked on creating the right visual to show an active, agile dog. Playing on the ‘wow’ factor, we created ‘Daisy’ – a versatile, eye-catching, fun and spritely dog who was able to spin in circles, due to taking Dasuquin.
The campaign was successfully rolled out across all digital and print media, helping to raise the right awareness thus increasing market share significantly.
Subsequently, TMA have rolled out the designs to create a suite of marketing collateral for the other Protexin animal products across the Urinary, Hepatic and Gastro-intestinal ranges.
"We’ve worked with TMA for 3 years now and have worked together on a variety of projects from new product launches, product detailers, advertising, exhibition stands, research and strategy. We have a great relationship with them and have found them to be efficient and creative in all aspects and really enjoy working together!" Kate Rouse - Marketing Manager, Protexin
CLIENT : Protexin Veterinary
PROJECT : Putting a spin on it