Badminton England – branding

Working in partnership with Badminton England, TMA has for many years developed the event branding and messaging for the YONEX All England Badminton Championships. For 2017 the focus was to be on the celebration of a new era for badminton, where a new cohort of the world’s best players are becoming ‘the next generation’ of legendary players.

TMA’s striking design was used extensively across all media to promote the event together with driving ticket sales, on and offline. And in conjunction with the work that TMA had previously completed for the event branding, these designs were used as part of the overall theme for the 2017 Championships.

"It’s been great working with TMA on the All England for the past few years. I’m especially proud of the work we did together on the Yonex All England brand and think it’s had a great impact on the strength and consistency of the event’s brand, image and positioning and hope that it will continue to in the future." Tamsin Graveson - Marketing Manager, Badminton England

CLIENT : Yonex

Project : Badminton England

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