Avnet Abacus – sales support literature

FOCUS MAGAZINE – Avnet Abacus

Avnet Abacus approached TMA to redesign their quarterly magazine, not only to reflect the new Avnet branding but also to help position themselves as thought leaders within the electronics industry.

The magazine was designed to include three or four topical, feature articles and a range of supplier adverts in a new and exciting way.

The new look was resized from A4 to xx to portray a more stylised piece of literature packed with industry-relevant news items and supplier adverts, all housed within a perfect bound format and a soft-touch laminated cover.

The printed magazine is distributed globally by Avnet to their core database, and also sent out electronically to help maximise the audience potential.

"In March 2017, Avnet re-branded which has completely transformed the appearance of the entire organisation. One of my tasks was to re-design our quarterly publication, Focus magazine. There was only one agency I knew who could undertake a project as delicate as Focus. With strict brand guidelines to follow, and a whole company to impress, TMA’s design team went beyond my expectations and I cannot believe how good the new Focus looks. Their professional and timely manner really impressed me and I am looking forward to working with them on more magazines in the near future."
Lisa Rees - Marketing Manager, Avnet Abacus

Client : Avnet Abacus

Project : Focus Quarterly Magazine

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