Avnet Abacus – Promotional toolkit

A campaign to connect

As a leading distributor of electronic, power and battery products, Avnet Abacus asked TMA to develop a new campaign in conjunction with one of their European distributors, TE Connectivity.

The campaign needed to promote their suite of power connectors. TMA conceived Power Park, designed as an interactive selection tool to help engineers make the most appropriate choice in connectivity solutions for their designs. The dedicated microsite and other digital collateral were supported by a printed toolkit engineered out of cardboard and distributed across all major European outlets and at electronics events.

“I have worked extensively with the team at TMA for over 10 years. This relationship has stood the test of time because I greatly value their positive and open-minded approach, friendly professionalism and creativity; but most of all it’s because I value the trust and understanding that we have built up over the years. I never doubt that they will deliver a creative solution that fits my brief, with no fuss, on time, and in line with my budget.” Lisa Rees - Marketing Manager, Avnet Abacus

CLIENT : Avnet Abacus

PROJECT : A campaign to connect

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