The power of the right idea! When you’ve done all the thinking, understood the strategy. Identified the tactics, developed the message and applied creative thought to come up with the ideal execution you sometimes instinctively know that it’s right. It not only answers the client’s brief but ...Read moreThe power of the right idea!
How do you distinguish the Right Idea from a Bright Idea? Bright ideas matter. They can resolve simple issues and transform lives. But not all bright ideas are the right ideas. Ideas need to be challenged and interrogated. They must be put through a rigorous process, and reviewed from all ...Read moreHow do you distinguish the Right Idea from a Bright Idea?
Which should come first, the Bright Idea or the Right Idea? Ideas are the lifeblood of innovation. Right through the course of history, you can see inventors changing the world. These pioneers challenged the status quo and created a better way of doing something. Be it the light bulb, the steam ...Read moreWhich should come first, the Bright Idea or the Right Idea?