The power of the right idea!
When you’ve done all the thinking, understood the strategy. Identified the tactics, developed the message and applied creative thought to come up with the ideal execution you sometimes instinctively know that it’s right.
It not only answers the client’s brief but suddenly it is so much more.
The right idea has the power to transform. Suddenly a whole new world of opportunities open up and solutions to other problems outside of the original brief suddenly become obvious. Yes, it is grounded in logical thought, but the right creative idea can influence in ways that were never even expected and has the potential to challenge perceptions and surpass expectations.
When used in the right way, the power of the right idea is second to none.
More than just a bright idea, the right idea provides the basis for development in terms of brand, longevity, and marketing recognition that may not have been apparent before. It has the flexibility to enable multiple executions to multiple audiences. It has clarity so that it is immediately understood but most importantly it works.
When the idea is right it can be right for everyone. Not just for customers but also for wholesalers and resellers, internal staff and channel partners. It can take a core message and use it in ways that were never envisaged. It can become the very essence of a brand.
As a client, what do you want?
Our client Yonex wanted us to create an event with some of the most famous badminton players to encourage the younger generation to take up the sport. Following their brief, we designed a logo and an identity for “The Legends’ Vision” event using four legends of badminton. But the power of the right idea that we created meant that the project developed into not just an event, but an entire programme which has hosted two world tours, with a third about to begin. It has also led us to create a spin-off identity called Legacy Tours, where the legends leave a lasting legacy. What started out as an isolated project, with the right strategic thought, took on a life of its own.
With over 25 years of experience, we know that the power of the right idea means less time for you spent in briefing, which increases your return on investment. We know that the right ideas we deliver result in long-term partnerships with clients who trust in what we do. We understand what our clients are thinking and apply a cost-effective, joined up solution to meet their objectives.
Our clients know they can trust us to uncover the right idea and harness its power to deliver.
If you are looking for your own light bulb moment, call Sophie or Ian on +44 (0) 1628 475 608 or email firstname.lastname@example.org.